B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- purchase intent uplift for third-party content vs branded content (2014)
Third-party content increased purchase intent over branded content by 38%.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://www.syndigate.info/the-advanced-content-marketers-guide-to-syndication-licensed-content/ ↗
Source Article
The Advanced Content Marketer’s Guide to Syndication + Licensed Content - SyndiGate
The Advanced Content Marketer’s Guide to Syndication + Licensed Content
Written by NewsCredApril 28, 2015
Every time we talk to content marketers, we hear the same problem over and over: scale. It’s a struggle on our own team and for established content marketers like GE as well. People in other ind…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen study cited by NewsCred
Methodology documented
Segmentation
Industrymarketing
Cite this stat
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third-party content vs branded content: 38% purchase intent uplift. Source: Nielsen (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/third-party-content-purchase-intent-38
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<blockquote cite="https://lighthousedata.io/data/third-party-content-purchase-intent-38" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- purchase intent uplift for third-party content vs branded content<br><small>Source: Nielsen (2014) · <a href="https://lighthousedata.io/data/third-party-content-purchase-intent-38" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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