B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- purchase intent uplift for consumers receiving promotional products (2025)
83% of people are more likely to do business with a brand after receiving a promotional product.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Advertising Specialty Institute (ASI)
Primary
Tier C
https://www.swagopoly.com/post/promotional-products-brand-recall-awareness ↗
Source Article
Promotional Products Increase Brand Recall and Awareness
Promotional Products Increase Brand Recall and Awareness
Why Do We Remember Free Stuff?
Imagine that you’re at a trade show, and someone hands you a sleek, branded water bottle. Fast forward three months, and that water bottle is still in your gym bag, reminding you of the brand every time you take …
Original Research
Advertising Specialty Institute (ASI)
· Original study ↗
Methodology
Cited from Advertising Specialty Institute (ASI) research
Methodology documented
Segmentation
Industrymarketing
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Plain Text
consumers receiving promotional products: 83% purchase intent uplift. Source: Advertising Specialty Institute (ASI) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/promo-products-business-likelihood
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<blockquote cite="https://lighthousedata.io/data/promo-products-business-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- purchase intent uplift for consumers receiving promotional products<br><small>Source: Advertising Specialty Institute (ASI) (2025) · <a href="https://lighthousedata.io/data/promo-products-business-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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