B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9%
9% -- purchase intent uplift for Tesco (BBH Shoppable TrueView campaign) (2017)
Viewers who saw Tesco's Shoppable TrueView ads drove a 9% uplift in purchase intent.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
APG / YouTube
Primary
Tier B
https://www.apg.org.uk/youtubeworksforbrands-2017 ↗
Source Article
YouTube Works for Brands 2017
Original Research
APG / YouTube
· Original study ↗
Methodology
YouTube Works for Brands Awards 2017 effectiveness case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tesco (BBH Shoppable TrueView campaign): 9% purchase intent uplift. Source: APG / YouTube (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tesco-trueview-purchase-intent-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tesco-trueview-purchase-intent-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- purchase intent uplift for Tesco (BBH Shoppable TrueView campaign)<br><small>Source: APG / YouTube (2017) · <a href="https://lighthousedata.io/data/tesco-trueview-purchase-intent-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.