B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2,800,000,000
2,800,000,000 -- earned impressions for Pumpkin Spice KD (2021)
Pumpkin Spice KD generated 2.8 billion earned impressions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2,800,000,000
Unit
Count
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kraft Heinz
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2021/?e=119410&w=You+Do+You+&+Pumpkin+Spice+KD ↗
Source Article
2021 Winner
Original Research
Kraft Heinz
· Original study ↗
Methodology
Award case study campaign results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pumpkin Spice KD: 2,800,000,000 earned impressions. Source: Kraft Heinz (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pskd-earned-impressions-2-8b
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<blockquote cite="https://lighthousedata.io/data/pskd-earned-impressions-2-8b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2,800,000,000</strong> -- earned impressions for Pumpkin Spice KD<br><small>Source: Kraft Heinz (2021) · <a href="https://lighthousedata.io/data/pskd-earned-impressions-2-8b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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