B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
850,000,000
850,000,000 -- earned impressions for Pepsi (2019)
Pepsi's out-of-home clean zone campaign during Super Bowl LIII generated 850 million earned impressions.
- Data cited from Cision in the source text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
850,000,000
Unit
Count
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Cision
Primary
Tier B
https://qa.outfront.dev/blog/go-for-two-why-how-super-bowl-advertisers-integrate-out-of-home ↗
Source Article
Go For Two: Why & How Super Bowl Advertisers Integrate Out of Home
Go for Two: Why and How Super Bowl Advertisers Integrate Out of Home
February 15, 2024
Last week, we talked about how out of home is a smart alternative to Super Bowl commercials and their $7 million price tag. This week, however, isn’t an either/or proposition but rather a “why not both?”
That’s be…
Original Research
Cision
· Original study ↗
Methodology
Source attributed to Cision (per article citation)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pepsi: 850,000,000 earned impressions. Source: Cision (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pepsi-clean-zone-earned-impressions
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<blockquote cite="https://lighthousedata.io/data/pepsi-clean-zone-earned-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>850,000,000</strong> -- earned impressions for Pepsi<br><small>Source: Cision (2019) · <a href="https://lighthousedata.io/data/pepsi-clean-zone-earned-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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