B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
700,000,000
700,000,000 -- earned impressions for IKEA CRISTIANO social post (2021)
IKEA's CRISTIANO social post campaign generated 700 million earned impressions within 48 hours during the UEFA Euro 2021 tournament.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
700,000,000
Unit
Count
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategy Awards / IKEA
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2022/?e=141469&n=The+Cristiano+Bottle ↗
Source Article
2022 Winner
Original Research
Strategy Awards / IKEA
· Original study ↗
Methodology
Campaign results reported in Strategy Awards 2022 case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IKEA CRISTIANO social post: 700,000,000 earned impressions. Source: Strategy Awards / IKEA (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ikea-cristiano-earned-impressions-2021
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<blockquote cite="https://lighthousedata.io/data/ikea-cristiano-earned-impressions-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>700,000,000</strong> -- earned impressions for IKEA CRISTIANO social post<br><small>Source: Strategy Awards / IKEA (2021) · <a href="https://lighthousedata.io/data/ikea-cristiano-earned-impressions-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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