B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87,000,000
87,000,000 -- earned impressions for Dairy Queen (2020)
Dairy Queen generated 87 million earned impressions during its pandemic quarantine marketing campaign.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87,000,000
Unit
Count
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Barkley
Primary
Tier B
https://www.barkleyus.com/work/dairy-queen-creative-experiences/ ↗
Source Article
Dairy Queen: Building brand love through quarantine.
Restaurant: Dairy Queen
Dairy Queen is built around the simple idea that happy tastes good. But in a time when happiness isn’t guaranteed, our marketing messages became a moral question: How does DQ talk about happiness in a world brought to its knees by a global pandemic?
As production capabilities…
Original Research
Barkley
· Original study ↗
Methodology
Agency case study reporting earned media impressions
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
Channelmulti-channel
Cite this stat
Plain Text
Dairy Queen: 87,000,000 earned impressions. Source: Barkley (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dq-campaign-earned-impressions
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<blockquote cite="https://lighthousedata.io/data/dq-campaign-earned-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87,000,000</strong> -- earned impressions for Dairy Queen<br><small>Source: Barkley (2020) · <a href="https://lighthousedata.io/data/dq-campaign-earned-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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