B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
85%
85% -- brand recall rate for promotional products recipients (2024)
85% of people recall the advertiser who gave them a promotional item.
- Attributed generally to 'recent studies' without specific methodology details provided in the text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Advertising Specialty Institute (ASI)
Primary
Tier C
https://tvp.nyc/blogs/news/steal-the-holidays-from-traditional-retailers-with-swag ↗
Source Article
Steal The Holidays From Traditional Retailers With Swag
As we're approaching the end of the year, it's time to start planning holiday marketing. Although traditional retailers have long dominated the scene with their glittering window displays, enticing sales, and strategic ad campaigns, there's a game-changing strategy that savvy companies are starting …
Also cited by
2026-09-29
2026-09-16
Original Research
Advertising Specialty Institute (ASI)
· Original study ↗
Methodology
Cited as 'recent studies' without named source
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 85% | |
| 2026 | 80% | -5.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
promotional products recipients: 85% brand recall rate. Source: Advertising Specialty Institute (ASI) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/promotional-product-brand-recall-85pct
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<blockquote cite="https://lighthousedata.io/data/promotional-product-brand-recall-85pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- brand recall rate for promotional products recipients<br><small>Source: Advertising Specialty Institute (ASI) (2024) · <a href="https://lighthousedata.io/data/promotional-product-brand-recall-85pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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