B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- ad spend for US podcast ad spending (2023)
US podcast ad spending is projected to surpass 29% of total digital audio ad spending in 2023.
- forecast/prediction by eMarketer
- stated as surpassing 29%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://www.winmo.com/ad-sales/the-state-of-programmatic-advertising-q2-2023/ ↗
Source Article
The State of Programmatic Advertising: Q2 2023
The State of Programmatic Advertising: Q2 2023
In today’s rapidly evolving advertising landscape, programmatic advertising has emerged as a powerful tool that simplifies, automates, and enhances the ad-buying process. Leveraging big data, artificial intelligence, and real-time bidding, programmatic …
Original Research
eMarketer
· Original study ↗
Methodology
of total digital audio ad spending
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US podcast ad spending: 29% ad spend. Source: eMarketer (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic-podcast-ad-spend-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/programmatic-podcast-ad-spend-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- ad spend for US podcast ad spending<br><small>Source: eMarketer (2023) · <a href="https://lighthousedata.io/data/programmatic-podcast-ad-spend-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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