B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- programmatic adoption rate for market actors in Europe (2015)
An average of 70% of European advertising market actors surveyed reported using programmatic advertising.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2015
Entity
Sample Size
542
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Appnexus
Primary
Tier A
https://ad-exchange.fr/faible-maitrise-du-sujet-et-peur-de-la-fraude-freinent-le-recours-au-programm… ↗
Source Article
Faible maîtrise du sujet et peur de la fraude freinent le recours au programmatique en Europe - AD-EXCHANGE.FR *
En Europe, s’il est vrai que les acteurs de la publicité adoptent clairement de plus en plus des techniques automatisées pour mener leurs campagnes en ligne, les deux tiers de ceux qui s’en servent le plus ne disposent que d’une connaissance très limitée à ce sujet.
Mais plus étonnant encore est le …
Original Research
Appnexus
· Original study ↗
Methodology
Survey conducted among advertisers, advertising agencies, media buying agencies, publishers, and ad tech companies in Germany, Spain, France, Italy, and the UK.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
market actors in Europe: 70% programmatic adoption rate. Source: Appnexus (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic-adoption-europe-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/programmatic-adoption-europe-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- programmatic adoption rate for market actors in Europe<br><small>Source: Appnexus (2015) · <a href="https://lighthousedata.io/data/programmatic-adoption-europe-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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