B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
41%
41% -- programmatic adoption rate for senior marketing professionals in Asia Pacific (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Forrester Consulting
Primary
Tier A
http://www.campaignasia.com/article/programmatic-adoption-by-apac-marketers-on-the-rise-mediamath/42… ↗
Source Article
Programmatic adoption by APAC marketers on the rise: MediaMath
Programmatic adoption by APAC marketers on the rise: MediaMath
SINGAPORE - About 41 percent of senior marketing professionals in Asia Pacific have already adopted programmatic buying into their media-buying processes, according to a new study by Forrester Consulting, commissioned by MediaMath.
by Ga…
Original Research
Forrester Consulting
· Original study ↗
Methodology
Study by Forrester Consulting, commissioned by MediaMath
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
senior marketing professionals in Asia Pacific: 41% programmatic adoption rate. Source: Forrester Consulting (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic-adoption-apac-marketers
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<blockquote cite="https://lighthousedata.io/data/programmatic-adoption-apac-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- programmatic adoption rate for senior marketing professionals in Asia Pacific<br><small>Source: Forrester Consulting (2023) · <a href="https://lighthousedata.io/data/programmatic-adoption-apac-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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