B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
83%
83% -- programmatic adoption rate for Digital advertisers (Australia, per page context) (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
freshlime.com.au
Primary
Tier C
https://freshlime.com.au/programmatic/ ↗
Source Article
Digital Marketing Using Programmatic Advertising - Freshlime
14B
Was the estimated programmatic advertising spend in Australia for 2022.
70%
Increase has been seen in programmatic spend within Australia.
72%
Of all display ad spend is now projected to be bought programmatically.
83%
Of digital advertisers are utilising programmatic advertising.
Home / Program…
Original Research
freshlime.com.au
· Original study ↗
Methodology
Unattributed adoption figure; no survey source named. Geography not explicitly stated, inferred from Australian agency page context.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital advertisers (Australia, per page context): 83% programmatic adoption rate. Source: freshlime.com.au (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-advertisers-programmatic-adoption
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<blockquote cite="https://lighthousedata.io/data/digital-advertisers-programmatic-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- programmatic adoption rate for Digital advertisers (Australia, per page context)<br><small>Source: freshlime.com.au (2022) · <a href="https://lighthousedata.io/data/digital-advertisers-programmatic-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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