B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- programmatic adoption rate for Audio advertising (programmatic audio inventory trading) (2026)
Programmatic adoption in the global audio ad market is nearing 30%.
- Reported as 'nearing 30%, and rising'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
audiostack.ai
Primary
Tier B
https://audiostack.ai/news/exchangewire-opportunities-in-audio ↗
Source Article
ExchangeWire - The Evolving Audio Landscape: Where can Advertisers Find the Most Value?
Original Research
audiostack.ai
· Original study ↗
Methodology
Reported as 'nearing 30%'; approximate figure for programmatic adoption in audio advertising
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Audio advertising (programmatic audio inventory trading): 30% programmatic adoption rate. Source: audiostack.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/audio-programmatic-adoption-nearing-30
HTML Embed
<blockquote cite="https://lighthousedata.io/data/audio-programmatic-adoption-nearing-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- programmatic adoption rate for Audio advertising (programmatic audio inventory trading)<br><small>Source: audiostack.ai (2026) · <a href="https://lighthousedata.io/data/audio-programmatic-adoption-nearing-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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