B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.03%
2.03% -- click through rate for PRISM AI creative tool (Q4 2025)
PRISM AI-generated ad creatives achieved an average click-through rate of 2.03% across tested platforms.
- Averaged across three lead gen verticals and three platforms (Meta Ads, Google Display, TikTok Ads)
- Based on €4,000 ad spend across 100 generated creatives
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.03%
Unit
Percentage
Data Vintage
Q4 2025
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GENESIS (getgenesis.app)
Primary
Tier B
https://getgenesis.app/blog/ai-creative-tools-comparison ↗
Source Article
We Spent €12K Testing Every AI Creative Tool. Here's What Actually Works.
We've tested every major AI creative tool that claims to automate ad production. Most promise "studio-quality ads in minutes" but deliver templated garbage that underperforms human designers by 40%+.
This is a controlled comparison of three tools performance marketers actually use: Canva's Magic Des…
Original Research
GENESIS (getgenesis.app)
· Original study ↗
Methodology
Controlled test: 100 ad creatives generated by PRISM, €4,000 ad spend, 3 verticals, 90-day staggered test across Meta, Google Display, TikTok
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PRISM AI creative tool: 2.03% click through rate. Source: GENESIS (getgenesis.app) (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prism-ai-creative-average-ctr-q4-2025
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<blockquote cite="https://lighthousedata.io/data/prism-ai-creative-average-ctr-q4-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.03%</strong> -- click through rate for PRISM AI creative tool<br><small>Source: GENESIS (getgenesis.app) (Q4 2025) · <a href="https://lighthousedata.io/data/prism-ai-creative-average-ctr-q4-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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