B Evidence Grade B Graded under review Safe to Cite Current

38%

38% -- cost per click decrease for PPC ad campaign with location ad customizer (2026)

Name: Cost Per Click Decrease Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-07

2026 · PPC Hero

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Attribution: PPC Hero View source

Lighthouse Research Team

Last verified: 2026-08-07 · How we verify data →

Source verified Evidence graded

Value

38%

Unit

Percentage

Data Vintage

2026

Entity

PPC ad campaign with location ad customizer

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

PPC Hero Primary Tier C

https://ppchero.com/enhance-the-customer-journey-through-ad-copy/ ↗

Confidence: 57/100 Vintage: 2026 Channel: Common Crawl

Source Article

Enhance the Customer Journey Through Ad Copy - PPC Hero

Enhance the Customer Journey Through Ad Copy As we continue to shift how we set up our accounts, it’s important to ensure our ads are a reflection of our account structure. Ad copy and extension should be tailored to ensure our account structure is working to its fullest extent. We tend to place a l…

Original Research

PPC Hero · Original study ↗

Methodology

Two-week test in one campaign with multiple locations across one state.

Methodology documented

Segmentation

IndustryMedia RegionUS RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

PPC ad campaign with location ad customizer: 38% cost per click decrease. Source: PPC Hero (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ppchero-ad-copy-cpc-decrease

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ppchero-ad-copy-cpc-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- cost per click decrease for PPC ad campaign with location ad customizer<br><small>Source: PPC Hero (2026) · <a href="https://lighthousedata.io/data/ppchero-ad-copy-cpc-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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