B
Evidence Grade B
Graded
under review
Safe to Cite
Current
36%
36% -- cost per click decrease for Bench Media (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Integral Ads
Primary
Tier C
https://integralads.com/insider/case-study-bench-context-control/ ↗
Source Article
IAS Context Control Case Study with Bench Media
With the impending deprecation of the cookie, digital marketers are exploring targeting alternatives outside of third-party cookies. This includes Bench Media, a programmatic marketing agency based in Australia. One of the alternative solutions available is to target audiences via contextual relevan…
Original Research
Integral Ads
· Original study ↗
Methodology
Head-to-head test with IAS and a major DSP's audience targeting segments across three clients.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bench Media: 36% cost per click decrease. Source: Integral Ads (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ias-context-control-bench-media-cpc-decrease
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<blockquote cite="https://lighthousedata.io/data/ias-context-control-bench-media-cpc-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- cost per click decrease for Bench Media<br><small>Source: Integral Ads (2026) · <a href="https://lighthousedata.io/data/ias-context-control-bench-media-cpc-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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