B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44%
44% -- cost per click decrease for Product Feeds (2025)
In one case study applying Agentic AI workflows to optimize product feeds, there was a 44% decrease in CPC.
- Based on a single case study
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2025
Entity
Geography
South Africa
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (4)
The Media Online
Primary
Tier B
https://themediaonline.co.za/2025/11/agentic-ai-could-be-your-own-team-of-specialists-but-where-do-y… ↗
Source Article
Agentic AI could be your own team of specialists. But where do you begin? - The Media Online
The exponential growth of generative AI tools like ChatGPT and Gemini have quickly become mainstream in digital marketing. Taking the next step leads users into a world of Agentic AI, where systems can autonomously execute multi-step, goal-driven workflows.
However, this will require careful plannin…
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amraandelma.com
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ppc.land
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2026-08-18
ecommercenews.eu
https://ecommercenews.eu/
2026-08-18
Original Research
The Media Online
· Original study ↗
Methodology
Case study at the company implementing Agentic AI workflows
Methodology documented
Segmentation
IndustryAI/Machine Learning
Company SizeMid-market
RegionSouth Africa
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Product Feeds: 44% cost per click decrease. Source: The Media Online (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agentic-ai-cpc-decrease
HTML Embed
<blockquote cite="https://lighthousedata.io/data/agentic-ai-cpc-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- cost per click decrease for Product Feeds<br><small>Source: The Media Online (2025) · <a href="https://lighthousedata.io/data/agentic-ai-cpc-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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