B
Evidence Grade B
Graded
under review
Safe to Cite
Current
41%
41% -- cost per click decrease for Cinemagraph vs Static Image on Facebook (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Devad Parlor
Primary
Tier C
https://devadparlor.wpengine.com/blog/do-cinemagraphs-work-on-facebook-case-study/ ↗
Source Article
Do Cinemagraphs Work on Facebook? - Case Study
Cinemagraphs. Stunning images that take a static shot and add a subtle bit of animation.
Take this one, for example:
They’ll make you look twice, but just how well do they actually work and what is their impact on performance compared to standard images?
To find out, we partnered with a cinemagraph …
Original Research
Devad Parlor
· Original study ↗
Methodology
The cost-per-click was an impressive 41% lower for the cinemagraph unit than the static image.
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Cinemagraph vs Static Image on Facebook: 41% cost per click decrease. Source: Devad Parlor (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cinemagraph-facebook-cpc-decrease
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cinemagraph-facebook-cpc-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- cost per click decrease for Cinemagraph vs Static Image on Facebook<br><small>Source: Devad Parlor (2026) · <a href="https://lighthousedata.io/data/cinemagraph-facebook-cpc-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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