B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3
3 -- roas for Blue t-shirt (2019)
In the hypothetical customer scenario, the initial ROAS for the blue t-shirt purchase is 3:1.
- Hypothetical illustrative example
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (4)
Alpha Whale
Primary
Tier C
https://blog.alphawhale.com.au/using-crm-data-to-improve-your-ppc-return?hs_amp=true ↗
Source Article
How to use your CRM data to improve your PPC results
Written by Nick Montagu | Oct 8, 2019 1:08:21 AM
Do you know what topic is searched over 5,500+ a month by Australian business owners, CMO's and marketing managers?
The answer is 'PPC agency'.
If you are trying to grow your business online, then you have probably faced a similar crossroad at some po…
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-15
demandgenreport.com
https://www.demandgenreport.com/
2026-08-15
ppc.land
https://ppc.land/
2026-08-15
Original Research
Alpha Whale
· Original study ↗
Methodology
ROAS calculated as revenue / cost, with revenue as product value minus profit, and cost as CPA.
Segmentation
Industrymarketing
Cite this stat
Plain Text
Blue t-shirt: 3 roas. Source: Alpha Whale (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ppc_roas_blue_t_shirt
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ppc_roas_blue_t_shirt" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- roas for Blue t-shirt<br><small>Source: Alpha Whale (2019) · <a href="https://lighthousedata.io/data/ppc_roas_blue_t_shirt" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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