B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9
9 -- roas for King Lou (2025)
King Lou achieved a 9x return on ad spend (ROAS) on TikTok Shop in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9
Unit
Multiple
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Charm.io
Primary
Tier A
https://info.charm.io/en/blog/how-one-pet-brand-hit-19m-on-tiktok-shop ↗
Source Article
How One Pet Brand Hit $19M on TikTok Shop: 3 Lessons for Pet Supply Brands
Pet supply brands are flooding TikTok Shop, but only a handful are turning social discovery into serious revenue. Most brands chase follower counts and creator volume, assuming that more exposure automatically translates to more sales, and most are wrong.
The brands pulling ahead in 2025 didn't outs…
Original Research
Charm.io
· Original study ↗
Methodology
Highest ROAS in the tracked cohort, on $444K spend generating $3.9M revenue, per Charm.io analytics
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
King Lou: 9 roas. Source: Charm.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/king-lou-tiktok-shop-roas-2025
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<blockquote cite="https://lighthousedata.io/data/king-lou-tiktok-shop-roas-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9</strong> -- roas for King Lou<br><small>Source: Charm.io (2025) · <a href="https://lighthousedata.io/data/king-lou-tiktok-shop-roas-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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