B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
16
16 -- roas for E-shop client Facebook/Instagram shopping campaign managed by jakmy.cz (2026-05)
A Facebook/Instagram shopping campaign for an e-shop client achieved a ROAS of 16.33.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16
Unit
Multiple
Data Vintage
2026-05
Entity
Sample Size
1
Geography
CZ
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
jakmy.cz
Primary
Tier A
https://jakmy.cz/ppc-reklama/kolik-stoji-reklama-na-facebooku-a-instagramu-v-roce-2026-realne-rozpoc… ↗
Source Article
Kolik stojí reklama na Facebooku a Instagramu v roce 2026? (reálné rozpočty a čísla z praxe) - On-line marketing jakmy.cz
Kolik stojí reklama na Facebooku a Instagramu v roce 2026? (reálné rozpočty a čísla z praxe)
Stručná odpověď: Cena reklamy na Facebooku a Instagramu se skládá ze dvou věcí – z rozpočtu, který proinvestujete v reklamě (platíte Meta za zobrazení a prokliky v aukci), a z případné ceny za správu kampaní…
Original Research
jakmy.cz
· Original study ↗
Methodology
Overall campaign ROAS: each invested koruna returned more than 16×.
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RegionCZ
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
E-shop client Facebook/Instagram shopping campaign managed by jakmy.cz: 16 roas. Source: jakmy.cz (2026-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fb-ig-eshop-roas-jan-may-2026
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<blockquote cite="https://lighthousedata.io/data/fb-ig-eshop-roas-jan-may-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16</strong> -- roas for E-shop client Facebook/Instagram shopping campaign managed by jakmy.cz<br><small>Source: jakmy.cz (2026-05) · <a href="https://lighthousedata.io/data/fb-ig-eshop-roas-jan-may-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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