B
Evidence Grade B
Graded
under review
Safe to Cite
Current
2.67%
2.67% -- click through rate for PPC campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
distinctseo.com
Primary
Tier C
http://www.distinctseo.com/blog/seo/ppc-marketing-and-long-tail-analysis-rebuttal/ ↗
Source Article
PPC Marketing and Long-Tail Analysis
Also cited by
2026-09-26
Original Research
distinctseo.com
· Original study ↗
Methodology
Compared to previous CTR of 3.32%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PPC campaign: 2.67% click through rate. Source: distinctseo.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ppc-marketing-long-tail-analysis-rebuttal-ctr-drop
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<blockquote cite="https://lighthousedata.io/data/ppc-marketing-long-tail-analysis-rebuttal-ctr-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.67%</strong> -- click through rate for PPC campaign<br><small>Source: distinctseo.com (2026) · <a href="https://lighthousedata.io/data/ppc-marketing-long-tail-analysis-rebuttal-ctr-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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