B
Evidence Grade B
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accuracy verified by the review judge
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Recent
9.83%
9.83% -- click through rate for Financial services PPC advertising (2025)
The typical click-through rate (CTR) for PPC advertising in the financial services industry is 9.83%.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.83%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
PPC Agency Guide
Primary
Tier C
https://www.ppcagencyguide.com/industries/ ↗
Source Article
PPC advertising by industry | PPC Agency Guide
No two industries buy the same way, and that difference shows up everywhere in a PPC account: which keywords convert, what a click should cost, and how a landing page needs to be built. PPC advertising by industry means adjusting keyword strategy, compliance handling, budget and creative to match ho…
Original Research
PPC Agency Guide
· Original study ↗
Methodology
Industry benchmark table published by PPC Agency Guide; original data source not cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Financial services PPC advertising: 9.83% click through rate. Source: PPC Agency Guide (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ppc-ctr-financial-services
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<blockquote cite="https://lighthousedata.io/data/ppc-ctr-financial-services" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.83%</strong> -- click through rate for Financial services PPC advertising<br><small>Source: PPC Agency Guide (2025) · <a href="https://lighthousedata.io/data/ppc-ctr-financial-services" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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