B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Aging
0.9%
0.9% -- click through rate for PPC ad (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.9%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Solverhood
Primary
Tier A
https://solverhood.com/top-5-ppc-kpis-you-need-to-follow-now/ ↗
Source Article
Top 5 PPC KPI’s You Need to Follow NOW
First things first: what the hell is a KPI? And while we’re at it, what is PPC?
Key Performance Indicators (KPI’s) are used across nearly every industry as a metric of how well (or not well) something is working.
Pay Per Click (PPC) is an internet advertising model which is used to generate clicks f…
Also cited by
2026-09-02
Original Research
Solverhood
· Original study ↗
Methodology
Calculated by dividing the number of clicks received by an ad by the number of times it is displayed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PPC ad: 0.9% click through rate. Source: Solverhood (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ppc-ctr
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<blockquote cite="https://lighthousedata.io/data/ppc-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.9%</strong> -- click through rate for PPC ad<br><small>Source: Solverhood (2024) · <a href="https://lighthousedata.io/data/ppc-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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