B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- organic ctr decline with ai overviews for Position one organic search results (when Google AI Overviews appear) (2025)
Click-through rates for position one organic search results drop by as much as 58% when AI Overviews appear.
- Upper-bound figure ('as much as 58%')
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://atomicglue.co/glossary/aeo ↗
Source Article
Answer Engine Optimization | Glossary
Original Research
Ahrefs
· Original study ↗
Methodology
Upper-bound figure ('as much as 58%') for CTR decline when AI Overviews are present; attributed to Ahrefs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Position one organic search results (when Google AI Overviews appear): 58% organic ctr decline with ai overviews. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/position-one-ctr-drop-ai-overviews-2025
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<blockquote cite="https://lighthousedata.io/data/position-one-ctr-drop-ai-overviews-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- organic ctr decline with ai overviews for Position one organic search results (when Google AI Overviews appear)<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/position-one-ctr-drop-ai-overviews-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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