B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- organic ctr decline with ai overviews for Website organic click-through rates when AI Overviews appear in results (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
seo-marketing-consultant.co.uk
Primary
Tier C
https://seo-marketing-consultant.co.uk/our-services/seo-services/ ↗
Source Article
SEO and LLM Marketing Services - SEO Marketing Consultant
Tailored SEO and LLM Marketing services for your unique business needs
SEO Business Strategy & Analytics
We analyse your data using Google Search Console and GA4, measure lead generation, calls and clicks, and map competitor performance. From that foundation, we build a realistic SEO and content str…
Original Research
seo-marketing-consultant.co.uk
· Original study ↗
Methodology
Stated as CTR drops of 60-70% when AIOs appear; midpoint 65% extracted.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Website organic click-through rates when AI Overviews appear in results: 60% organic ctr decline with ai overviews. Source: seo-marketing-consultant.co.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctr-decline-with-ai-overviews
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctr-decline-with-ai-overviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- organic ctr decline with ai overviews for Website organic click-through rates when AI Overviews appear in results<br><small>Source: seo-marketing-consultant.co.uk (2026) · <a href="https://lighthousedata.io/data/ctr-decline-with-ai-overviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.