B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- organic ctr decline with ai overviews for AIO queries (2025-09)
A September 2025 study by Seer Interactive across 42 organisations found that organic CTR fell by 61% for AIO queries.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025-09
Entity
Sample Size
42
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier A
https://indexcraft.in/foundations/seo-evolution-guide ↗
Source Article
How SEO Has Evolved: A History
Search engine optimisation (SEO) looks almost nothing like it did when the first websites went live in the mid-1990s. What started as a fairly crude game of keyword repetition and meta tag manipulation has grown into a field that now touches content strategy, natural language processing, user experi…
Original Research
Seer Interactive
· Original study ↗
Methodology
Seer Interactive study across 42 organisations
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AIO queries: 61% organic ctr decline with ai overviews. Source: Seer Interactive (2025-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seer-organic-ctr-fell-61pct-aio
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<blockquote cite="https://lighthousedata.io/data/seer-organic-ctr-fell-61pct-aio" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- organic ctr decline with ai overviews for AIO queries<br><small>Source: Seer Interactive (2025-09) · <a href="https://lighthousedata.io/data/seer-organic-ctr-fell-61pct-aio" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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