B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- organic ctr decline with ai overviews for Google top-ranking pages (2025-12)
An Ahrefs study of 300,000 keywords found that AI Overviews correlate with a 58% lower CTR for top-ranking pages compared to the same queries in December 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025-12
Entity
Sample Size
300,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier A
https://indexcraft.in/foundations/seo-evolution-guide ↗
Source Article
How SEO Has Evolved: A History
Search engine optimisation (SEO) looks almost nothing like it did when the first websites went live in the mid-1990s. What started as a fairly crude game of keyword repetition and meta tag manipulation has grown into a field that now touches content strategy, natural language processing, user experi…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study of 300,000 keywords, Dec 2025 vs Dec 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google top-ranking pages: 58% organic ctr decline with ai overviews. Source: Ahrefs (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ahrefs-ai-overview-58pct-ctr-drop
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ahrefs-ai-overview-58pct-ctr-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- organic ctr decline with ai overviews for Google top-ranking pages<br><small>Source: Ahrefs (2025-12) · <a href="https://lighthousedata.io/data/ahrefs-ai-overview-58pct-ctr-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.