B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
45%
45% -- social commerce purchase rate for Polish consumers (2024)
45% of Poles buy cosmetics directly after seeing materials on social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adyen
Primary
Tier B
https://www.adtrip.pl/post/tiktok-i-ugc-w-branzy-beauty-na-shopify-analiza-statystyk-sprzedazowych ↗
Source Article
TikTok i UGC w branży beauty na Shopify: analiza statystyk sprzedażowych | Adtrip Blog - Adtrip
Spis treści
Prowadzisz sklep z kosmetykami i szukasz sposobów na obniżenie rosnących kosztów pozyskania klienta. Standardowe formaty reklamowe w wielu kanałach stają się coraz droższe, a zmieniające się zasady targetowania mocno ucinają zasięgi. TikTok przestał być wyłącznie platformą rozrywkową - w…
Original Research
Adyen
· Original study ↗
Methodology
Cited from Adyen Retail Report 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish consumers: 45% social commerce purchase rate. Source: Adyen (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poles-buy-cosmetics-social-media-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/poles-buy-cosmetics-social-media-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- social commerce purchase rate for Polish consumers<br><small>Source: Adyen (2024) · <a href="https://lighthousedata.io/data/poles-buy-cosmetics-social-media-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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