B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- social commerce purchase rate for Facebook consumers (2025)
39% of consumers make purchases directly through Facebook, or prefer Facebook for social commerce.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://digitalthriveai.com/en-us/resources/social-media-marketing/can-facebook-attract-gen-z/ ↗
Source Article
The Gen Z Facebook Paradox
Facebook, once the undisputed king of social media, faces a peculiar challenge in 2025: convincing Generation Z that it's still relevant. Born between 1997 and 2012, this digitally native generation grew up with smartphones in hand and platforms like TikTok, Instagram, and…
Original Research
Sprout Social
· Original study ↗
Methodology
Share of consumers making purchases directly through Facebook
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook consumers: 39% social commerce purchase rate. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-social-commerce-purchases-39pct
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<blockquote cite="https://lighthousedata.io/data/facebook-social-commerce-purchases-39pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- social commerce purchase rate for Facebook consumers<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/facebook-social-commerce-purchases-39pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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