B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
50%
50% -- social commerce purchase rate for US Generation Z consumers (2024)
Around 50% of US Generation Z consumers make a purchase through social media.
- Approximated in source ('around 50%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Insider Intelligence
Primary
Tier C
https://www.adjustproduction.com/tiktok-video-advertising/page/2/?et_blog ↗
Source Article
TikTok Video Advertising. Why is TikTok Good for Marketing?
It’s safe to say that there is hardly anyone who isn’t familiar with TikTok these days. This video-sharing app has rapidly taken the online world by storm and has become the fastest-growing social media platform. As we know that sound and visuals have a profound impact on the modern world, and numer…
Original Research
Insider Intelligence
· Original study ↗
Methodology
Survey by Insider Intelligence, cited via eMarketer Daily Newsletter
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Generation Z consumers: 50% social commerce purchase rate. Source: Insider Intelligence (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-social-media-purchase-insider-intelligence
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<blockquote cite="https://lighthousedata.io/data/gen-z-social-media-purchase-insider-intelligence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- social commerce purchase rate for US Generation Z consumers<br><small>Source: Insider Intelligence (2024) · <a href="https://lighthousedata.io/data/gen-z-social-media-purchase-insider-intelligence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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