B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
19%
19% -- social commerce purchase rate for Polish internet users (2024)
19% of surveyed Polish internet users regularly make purchases through social commerce.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gemius
Primary
Tier B
https://www.adtrip.pl/post/ugc-wideo-w-strategiach-black-friday-dla-sklepow-beauty-online ↗
Source Article
UGC wideo w strategiach Black Friday dla sklepów beauty online | Adtrip Blog - Adtrip
Spis treści
- Dlaczego autentyczne materiały wideo sprzedają kosmetyki skuteczniej niż dopracowane sesje zdjęciowe
- Harmonogram wdrażania strategii wideo na listopadowe promocje
- Dobór twórców i wycena produkcji materiałów dla sklepów kosmetycznych
- Optymalizacja dystrybucji i integracja z płatny…
Original Research
Gemius
· Original study ↗
Methodology
Gemius report cited by Adtrip
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish internet users: 19% social commerce purchase rate. Source: Gemius (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poland-social-commerce-2024
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<blockquote cite="https://lighthousedata.io/data/poland-social-commerce-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- social commerce purchase rate for Polish internet users<br><small>Source: Gemius (2024) · <a href="https://lighthousedata.io/data/poland-social-commerce-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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