B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- podcast awareness rate for Americans (2014)
In 2014, 48 percent of all Americans were aware of the term podcasting according to Edison Research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Edison Research
Primary
Tier A
http://www.cjr.org/tow_center_reports/guide_to_podcasting.php ↗
Source Article
Guide to Podcasting
Executive Summary
This report aims to explain why podcasts matter to digital journalism: as our world shifts to one of mobile consumption, podcasts represent a form of mobile-first content that engages with audiences in ways that no other mobile medium has previously.
This guide provides a detailed …
Original Research
Edison Research
· Original study ↗
Methodology
Edison Research report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Americans: 48% podcast awareness rate. Source: Edison Research (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-listening-awareness-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-listening-awareness-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- podcast awareness rate for Americans<br><small>Source: Edison Research (2014) · <a href="https://lighthousedata.io/data/podcast-listening-awareness-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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