B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- podcast awareness rate for Australians (2022)
91% of Australians are aware of podcasts.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Research
Primary
Tier C
https://www.ranieriandco.com/post/why-streaming-services-are-turning-to-podcasts-for-series-inspirat… ↗
Source Article
Why Streaming Services are Turning to Podcasts for Series Inspiration
- Ranieri & Co.
Why Streaming Services are Turning to Podcasts for Series Inspiration
We are living in the golden age of TV. With numerous ground-breaking TV shows available, over 80% of Australians pay for at least 1 streaming service, watching an average of 7 hours of paid TV/ movie streaming serv…
Original Research
Edison Research
· Original study ↗
Methodology
Attributed to Infinite Dial 2022 (Edison Research)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australians: 91% podcast awareness rate. Source: Edison Research (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australian-podcast-awareness-rate-2022
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<blockquote cite="https://lighthousedata.io/data/australian-podcast-awareness-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- podcast awareness rate for Australians<br><small>Source: Edison Research (2022) · <a href="https://lighthousedata.io/data/australian-podcast-awareness-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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