B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
76%
76% -- podcast awareness rate for Japan marketing/product-planning/advertising personnel (2024-10)
76.0% of respondents (marketing, product planning, or advertising personnel in Japan aged 20-69) stated that they know about podcasts.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2024-10
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Otobank (株式会社オトバンク)
Primary
Tier B
https://audiostart.info/2025/03/17/pitpa-branded-podcast/ ↗
Source Article
ポッドキャストが企業マーケティングに求められる理由と課題
Original Research
Otobank (株式会社オトバンク)
· Original study ↗
Methodology
WEB survey by Neo Marketing (株式会社ネオマーケティング), Oct 22-28, 2024; respondents aged 20-69 in marketing, product planning, or advertising roles nationwide in Japan
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Japan marketing/product-planning/advertising personnel: 76% podcast awareness rate. Source: Otobank (株式会社オトバンク) (2024-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-awareness-rate-japan-marketers
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<blockquote cite="https://lighthousedata.io/data/podcast-awareness-rate-japan-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- podcast awareness rate for Japan marketing/product-planning/advertising personnel<br><small>Source: Otobank (株式会社オトバンク) (2024-10) · <a href="https://lighthousedata.io/data/podcast-awareness-rate-japan-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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