B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- podcast awareness rate for Americans aged 12 and older (2021)
79% of Americans aged 12 and older know what a podcast is.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Research
Primary
Tier C
https://www.dustpod.io/five-things-we-learned-from-edisons-latest-research/ ↗
Source Article
Five Things We Learned from Edison’s Latest Research | DustPod | Podcast Production Company | Dublin Ireland
Was podcasting a Covid fad or will it survive post-pandemic?
An excellent indicator is the Infinite Dial report from Edison Research. One of the premium research agencies in the States, they have been studying online audio usage since 2009. Today they monitor online audio usage, including podcasts, …
Original Research
Edison Research
· Original study ↗
Methodology
Edison Research Infinite Dial 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Americans aged 12 and older: 79% podcast awareness rate. Source: Edison Research (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-podcast-awareness-americans-12-plus-2021
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<blockquote cite="https://lighthousedata.io/data/us-podcast-awareness-americans-12-plus-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- podcast awareness rate for Americans aged 12 and older<br><small>Source: Edison Research (2021) · <a href="https://lighthousedata.io/data/us-podcast-awareness-americans-12-plus-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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