B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
79%
79% -- ad viewability rate for Pixum display campaign (Q3 2024)
The Pixum display advertising campaign achieved a 79% viewability rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
Q3 2024
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adlicious
Primary
Tier C
https://www.adlicious.me/en/case-studies/pixum ↗
Source Article
adlicious
Original Research
adlicious
· Original study ↗
Methodology
Agency case study reporting single-campaign display viewability results
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
Channelpaid_ads
Cite this stat
Plain Text
Pixum display campaign: 79% ad viewability rate. Source: adlicious (Q3 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pixum-display-viewability-q3-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pixum-display-viewability-q3-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- ad viewability rate for Pixum display campaign<br><small>Source: adlicious (Q3 2024) · <a href="https://lighthousedata.io/data/pixum-display-viewability-q3-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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