B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
76.8%
76.8% -- ad viewability rate for global digital advertising (2024)
The global ad viewability rate stagnated at 76.8 percent according to Integral Ad Science's 20th Media Quality Report.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76.8%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Integral Ad Science
Primary
Tier A
https://www.campaignindonesia.id/article/rahasia-indonesia-jadi-magnet-advertiser-global-ad-fraud-cu… ↗
Source Article
Rahasia Indonesia jadi magnet advertiser global: Ad fraud cuma 0,1 persen, attention 15 kali lipat
Rahasia Indonesia jadi magnet advertiser global: Ad fraud cuma 0,1 persen, attention 15 kali lipat
Laporan Integral Ad Science tunjukkan Indonesia unggul dalam kualitas iklan digital dengan tingkat penipuan terendah dan engagement tertinggi di Asia.
Untuk terus menikmati artikel ini, silakan log in.…
Original Research
Integral Ad Science
· Original study ↗
Methodology
IAS Media Quality Report, 20th edition
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global digital advertising: 76.8% ad viewability rate. Source: Integral Ad Science (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-viewability-rate-stagnant
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<blockquote cite="https://lighthousedata.io/data/global-viewability-rate-stagnant" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76.8%</strong> -- ad viewability rate for global digital advertising<br><small>Source: Integral Ad Science (2024) · <a href="https://lighthousedata.io/data/global-viewability-rate-stagnant" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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