B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- ad viewability rate for Non-MFA publisher websites (2025)
Non-MFA websites have a reported ad viewability rate of 55%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
clickpatrol.com
Primary
Tier B
https://clickpatrol.com/made-for-advertising-websites-and-their-impact/ ↗
Source Article
Made-for-advertising Websites And Their Impact On The Web - ClickPatrol™
Made-for-advertising websites and their impact on the web
Abisola Tanzako | Aug 12, 2025
Table of Contents
- What are made-for-advertising websites, and why do they exist?
- Key characteristics of Made-for-advertising websites
- Common characteristics of Made-for-advertising websites
- Why made-for-…
Original Research
clickpatrol.com
· Original study ↗
Methodology
Comparison baseline for MFA viewability claim
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
Non-MFA publisher websites: 55% ad viewability rate. Source: clickpatrol.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/non-mfa-viewability-rate-55pct
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<blockquote cite="https://lighthousedata.io/data/non-mfa-viewability-rate-55pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- ad viewability rate for Non-MFA publisher websites<br><small>Source: clickpatrol.com (2025) · <a href="https://lighthousedata.io/data/non-mfa-viewability-rate-55pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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