B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
46%
46% -- pitch open rate for Journalists receiving PR pitches (Propel Media Barometer) (Q1 2024)
Journalists opened 46% of PR pitches analysed in Q1 2024.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
Q1 2024
Entity
Sample Size
405,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Propel
Primary
Tier A
https://amworldgroup.com/blog/10-rules-for-pr-pros-infographic ↗
Source Article
10 Timeless PR Rules from Dan Edelman [Infographic] | AMW®
10 Rules for PR Pros Infographic
In the early 1960s, Dan Edelman authored these 10 timeless rules for all PR practitioners. Dan began his career as a reporter in Poughkeepsie, N.Y. before he was drafted during World War II, receiving four battle stars and the Commendation Medal. He later became a ne…
Original Research
Propel
· Original study ↗
Methodology
Propel Media Barometer, 405,000+ pitches analysed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Journalists receiving PR pitches (Propel Media Barometer): 46% pitch open rate. Source: Propel (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pitch-open-rate-q1-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pitch-open-rate-q1-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- pitch open rate for Journalists receiving PR pitches (Propel Media Barometer)<br><small>Source: Propel (Q1 2024) · <a href="https://lighthousedata.io/data/pitch-open-rate-q1-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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