B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
46%
46% -- pitch open rate for PR pitches (Q1 2024)
Journalists opened 46% of PR pitches sent in Q1 2024 according to Propel's analysis of over 405,000 pitches.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
Q1 2024
Entity
Sample Size
405,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Propel
Primary
Tier A
https://amworldgroup.com/blog/public-relations-meaning ↗
Source Article
Public Relations Meaning: 50 Ways to Master Strategic PR | AMW®
Public Relations Meaning: 50 Ways to Master Strategic Communication and Stakeholder Engagement
Public relations represents the strategic management of communication between organizations and their stakeholders, including the public, media, investors, and employees. At its core, PR focuses on buildin…
Original Research
Propel
· Original study ↗
Methodology
Propel Media Barometer analysis of 405,000+ pitches
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PR pitches: 46% pitch open rate. Source: Propel (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/propel-pitch-open-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/propel-pitch-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- pitch open rate for PR pitches<br><small>Source: Propel (Q1 2024) · <a href="https://lighthousedata.io/data/propel-pitch-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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