B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- pitch open rate for podcasters (Q2 2023)
Podcasters opened 73% of media pitches they received in Q2 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
Q2 2023
Entity
Sample Size
485,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Propel Media
Primary
Tier B
https://writingdetective.com/media-landscape-in-2024/ ↗
Source Article
Navigating the Evolving Media Landscape in 2024 - The Writing Detective
Earning media coverage has grown increasingly competitive in recent years between proliferating fake news, public distrust of mainstream outlets, and newsrooms shrinking due to layoffs and budget cuts. For brands looking to secure earned media wins in 2023, carefully optimizing pitching strategy acc…
Original Research
Propel Media
· Original study ↗
Methodology
Propel Media Barometer analysis of over 485,000 pitches
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
podcasters: 73% pitch open rate. Source: Propel Media (Q2 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcaster-open-rate-q2-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcaster-open-rate-q2-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- pitch open rate for podcasters<br><small>Source: Propel Media (Q2 2023) · <a href="https://lighthousedata.io/data/podcaster-open-rate-q2-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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