B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- ad spend for Pinterest (Q4 2023)
Some brands (specifically in home goods and luxury) plan to allocate no more than 5% of their ad budget to Pinterest for Q4 / holiday season.
- Allocations remain as low as / no more than 5%
- Early stage client conversations, not fully committed
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
Q4 2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Modern Retail
Primary
Tier C
https://www.modernretail.co/technology/agency-heads-say-pinterest-is-back-in-ad-budget-discussions-a… ↗
Source Article
Agency heads say Pinterest is back in ad budget discussions ahead of the holidays
Original Research
Modern Retail
· Original study ↗
Methodology
Percentage of ad budget allocated to Pinterest for the holiday season by some brands.
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelpaid_ads
Cite this stat
Plain Text
Pinterest: 5% ad spend. Source: Modern Retail (Q4 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pinterest-ad-spend-holiday-season
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pinterest-ad-spend-holiday-season" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- ad spend for Pinterest<br><small>Source: Modern Retail (Q4 2023) · <a href="https://lighthousedata.io/data/pinterest-ad-spend-holiday-season" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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