B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- ad market share for US pharmaceutical advertising (2022)
Pharma marketing held 14% of the U.S. ad market share in 2022.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hellofyllo.com
Primary
Tier B
https://www.hellofyllo.com/articles/how-pharma-marketers-can-reach-the-right-consumers ↗
Source Article
How pharma marketers can reach the right consumers
Blog
All posts
July 26, 2023
Pharma advertising is good for patients and doctors, but it’s complicated by restrictions. Contextual targeting helps brands reach consumers with less compliance risk.
The pharmaceutical advertising industry is a massive market. It’s no surprise to the average consumer: …
Original Research
hellofyllo.com
· Original study ↗
Methodology
Pharma marketing became second largest ad spending category after CPG in 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US pharmaceutical advertising: 14% ad market share. Source: hellofyllo.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pharma-us-ad-market-share-2022
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<blockquote cite="https://lighthousedata.io/data/pharma-us-ad-market-share-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- ad market share for US pharmaceutical advertising<br><small>Source: hellofyllo.com (2022) · <a href="https://lighthousedata.io/data/pharma-us-ad-market-share-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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