B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15.1%
15.1% -- ad market share for Daily newspaper advertising in the German advertising market (2018)
Daily newspaper advertising accounted for a 15.1% share of the German advertising market in 2018.
- Forecast figures from OVK
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15.1%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Online-Vermarkterkreis (OVK) im BVDW
Primary
Tier A
https://dmexco.com/de/stories/take-c-a-r-e-dmexco-2018-entfacht-diskussion-ueber-die-zukunft-der-dig… ↗
Source Article
Take C.A.R.E.: DMEXCO 2018 entfacht Diskussion über die Zukunft der digitalen Wirtschaft
Take C.A.R.E.: DMEXCO 2018 entfacht Diskussion über die Zukunft der digitalen Wirtschaft
Auf der DMEXCO in Köln diskutiert die digitale Wirtschaft ab heute neben den neuesten Trends zu Technologie und Vermarktung auch ihr Selbstverständnis und die Verantwortung gegenüber den Nutzern. 2018 verzeichne…
Original Research
Online-Vermarkterkreis (OVK) im BVDW
· Original study ↗
Methodology
Daily newspaper advertising share of the total German advertising market (net ad spend), third behind online and TV per OVK 2018 forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Daily newspaper advertising in the German advertising market: 15.1% ad market share. Source: Online-Vermarkterkreis (OVK) im BVDW (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/german-newspaper-ad-market-share-2018
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<blockquote cite="https://lighthousedata.io/data/german-newspaper-ad-market-share-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.1%</strong> -- ad market share for Daily newspaper advertising in the German advertising market<br><small>Source: Online-Vermarkterkreis (OVK) im BVDW (2018) · <a href="https://lighthousedata.io/data/german-newspaper-ad-market-share-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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