B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32.3%
32.3% -- ad market share for Online advertising (display advertising plus search marketing) in the German advertising market (2018)
Online advertising held a 32.3% share of the German advertising market in 2018.
- Forecast figures from OVK
- Online advertising defined as display advertising plus search word marketing
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32.3%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Online-Vermarkterkreis (OVK) im BVDW
Primary
Tier A
https://dmexco.com/de/stories/take-c-a-r-e-dmexco-2018-entfacht-diskussion-ueber-die-zukunft-der-dig… ↗
Source Article
Take C.A.R.E.: DMEXCO 2018 entfacht Diskussion über die Zukunft der digitalen Wirtschaft
Take C.A.R.E.: DMEXCO 2018 entfacht Diskussion über die Zukunft der digitalen Wirtschaft
Auf der DMEXCO in Köln diskutiert die digitale Wirtschaft ab heute neben den neuesten Trends zu Technologie und Vermarktung auch ihr Selbstverständnis und die Verantwortung gegenüber den Nutzern. 2018 verzeichne…
Original Research
Online-Vermarkterkreis (OVK) im BVDW
· Original study ↗
Methodology
Online advertising defined as the sum of display advertising and search word marketing (Suchwortvermarktung); share of total German advertising market by net ad spend, leading category ahead of TV and newspapers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online advertising (display advertising plus search marketing) in the German advertising market: 32.3% ad market share. Source: Online-Vermarkterkreis (OVK) im BVDW (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ovk-online-ad-market-share-germany-2018
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<blockquote cite="https://lighthousedata.io/data/ovk-online-ad-market-share-germany-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32.3%</strong> -- ad market share for Online advertising (display advertising plus search marketing) in the German advertising market<br><small>Source: Online-Vermarkterkreis (OVK) im BVDW (2018) · <a href="https://lighthousedata.io/data/ovk-online-ad-market-share-germany-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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