B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- ad market share for Digital out of home (DOOH) advertising (2025)
Digital out-of-home (DOOH) advertising accounts for more than 15 percent of the outdoor advertising market.
- Lower bound ('more than 15 percent')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
DMEXCO
Primary
Tier B
https://dmexco.com/topic/ooh/ ↗
Source Article
OOH
Posts under the Topic:
OOH
OOH is the abbreviation for “out of home” and encompasses all forms of outdoor advertising, in other words advertising media in a public space, such as:
billboards,
city light posters,
advertising columns,
ambient advertising, and
transport advertising.
OOH advertising mak…
Original Research
DMEXCO
· Original study ↗
Methodology
Lower-bound figure ('more than 15 percent'); industry publication estimate by DMEXCO
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital out of home (DOOH) advertising: 15% ad market share. Source: DMEXCO (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dooh-share-of-outdoor-advertising-market
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<blockquote cite="https://lighthousedata.io/data/dooh-share-of-outdoor-advertising-market" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- ad market share for Digital out of home (DOOH) advertising<br><small>Source: DMEXCO (2025) · <a href="https://lighthousedata.io/data/dooh-share-of-outdoor-advertising-market" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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