B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
16%
16% -- brand consideration lift for pharmaceutical brand (contextual video targeting campaign) (2026)
A pharmaceutical brand targeting health-conscious female audiences achieved a 16% lift in brand consideration by appearing during hopeful, family-centered, and health-focused scenes.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Anoki
Primary
Tier B
https://anoki.ai/the-state-of-the-art-in-contextual-video-intelligence-and-targeting ↗
Source Article
The State of the Art in Contextual Video Intelligence and Targeting
Original Research
Anoki
· Original study ↗
Methodology
Vendor-reported campaign case study
Methodology documented
Segmentation
IndustryHealthcare
RegionGlobal
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
pharmaceutical brand (contextual video targeting campaign): 16% brand consideration lift. Source: Anoki (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pharma-consideration-lift-contextual
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pharma-consideration-lift-contextual" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- brand consideration lift for pharmaceutical brand (contextual video targeting campaign)<br><small>Source: Anoki (2026) · <a href="https://lighthousedata.io/data/pharma-consideration-lift-contextual" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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