B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- brand consideration lift for Google Display Ads combined with search ads (2025)
Integrating display advertising with search advertising can improve brand consideration by up to 35%.
- States 'by as much as 35%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
insights.topkee.com.sg
Primary
Tier C
https://insights.topkee.com.sg/dynamic/saas-global-expansion-google-ads ↗
Source Article
Indian SaaS Global Growth via Google Display Ads | Topkee
Singapore
In recent years, India's Software as a Service (SaaS) industry is experiencing unprecedented global expansion. The data shows that more than 70% of the sales of Indian SaaS companies come from the international market, and it is estimated that its revenue will double from the current $25 b…
Original Research
insights.topkee.com.sg
· Original study ↗
Methodology
Empirical research cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Display Ads combined with search ads: 35% brand consideration lift. Source: insights.topkee.com.sg (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/display-search-brand-consideration-35
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<blockquote cite="https://lighthousedata.io/data/display-search-brand-consideration-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- brand consideration lift for Google Display Ads combined with search ads<br><small>Source: insights.topkee.com.sg (2025) · <a href="https://lighthousedata.io/data/display-search-brand-consideration-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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