B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
27%
27% -- brand consideration lift for TD Easy Trade (2025)
The TD Super Portfolio campaign increased consideration for TD Easy Trade by 27%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategy Awards
Primary
Tier C
https://awards.strategyonline.ca/winners/winner/2025/?e=200242&n=The+TD+Super+Portfolio ↗
Source Article
2025 Winner
Original Research
Strategy Awards
· Original study ↗
Methodology
Self-reported campaign results from award case summary
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TD Easy Trade: 27% brand consideration lift. Source: Strategy Awards (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/td-easy-trade-consideration-lift-2025
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<blockquote cite="https://lighthousedata.io/data/td-easy-trade-consideration-lift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- brand consideration lift for TD Easy Trade<br><small>Source: Strategy Awards (2025) · <a href="https://lighthousedata.io/data/td-easy-trade-consideration-lift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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